Examples of ual messages in the media?

Ads are a great one to look at. As the old saying goes " sells" and when a company only has a limited time (eg 15 second tv ad) or space (1/4 page in a magazine) they have to make that "sale" very quickly. Men's magazines (FHM, Men's Health, Maxim, etc) use a lot because it's accepted by their core market. You should be able to find plenty of examples there.